I’m not much of a bandwagoneer, and I’m reluctant to give up even more of my life to the internet, so I’ve been aggressively avoiding social media sites for years. I know, it’s crazy considering my career choice, but I just figured I’d dive into it when work required it. Well, work required it.  Early [...]

This post is the business-side equivalent to “Growing audience through print and online collaboration.” Many publishing businesses are finally seeing the light when it comes to print and online sales. Maintaining separate  sales groups encourages internal competition (the bad kind), cannibalizes  profits and delivers poor results to clients. Having an integrated sales team, or at [...]

Black liquor, for the uninitiated, is a byproduct in the creation of pulp from timber that will later be made into paper. This substance is captured used to power the mills that make the pulp. Because it is a byproduct of trees being torn to shreds, it is a 100% pure biofuel. (This is not [...]

I don’t know about you, but I almost never log out of a web site. Sure, if it’s my bank or something else really sacred, but otherwise, I just navigate away or close the browser tab. Seriously, does anyone log out? Apparently a bunch of people who use my company’s subscription content site do. I [...]

This post is the editorial-side equivalent to “Growing revenue through print and online collaboration.” Exasperated publishers, who must continually lay off staff and reduce their book size, are grasping at  straws like micropayments for web site content and whizbang digital editions of print products. These efforts aren’t entirely without merit. The whizbang digital version of [...]