Every couple of years a different company announces that it will launch a new technology using bar codes to help market products. This year it’s Microsoft’s turn. I agree that it’s pretty neat that you can store loads of  information in a bar code. I just haven’t seen a good case for consumers. It would [...]

Everyone knows that Google Adwords is a great marketing resource. It’s cheap, it’s effective and it’s targeted. But it ain’t easy. Search optimization with Google can feel like a Sisyphean punishment, but in the long run, once you’ve established best practices, you’re good for a while. Figuring out Adwords is even more challenging. Adwords are [...]