Archive for June, 2009

Black liquor is black gold, but how to cash in?

Black liquor, for the uninitiated, is a byproduct in the creation of pulp from timber that will later be made into paper. This substance is captured used to power the mills that make the pulp. Because it is a byproduct of trees being torn to shreds, it is a 100% pure biofuel. (This is not [...]

Wednesday, June 17th, 2009

I’m so sick of email marketing

It’s just not exciting any more. Six years ago, sure. I was eating it up. But now I want to do video and social networking and widgets. Unfortunately, there’s no denying it. Email works. My colleague Arthur Cohen, director of audience development at RISI puts it this way, “I get about at least 50 emails [...]

Thursday, June 11th, 2009

Put your log-out page to work

I don’t know about you, but I almost never log out of a web site. Sure, if it’s my bank or something else really sacred, but otherwise, I just navigate away or close the browser tab. Seriously, does anyone log out? Apparently a bunch of people who use my company’s subscription content site do. I [...]

Tuesday, June 9th, 2009

Growing audience through print and online collaboration

This post is the editorial-side equivalent to “Growing revenue through print and online collaboration.” Exasperated publishers, who must continually lay off staff and reduce their book size, are grasping at  straws like micropayments for web site content and whizbang digital editions of print products. These efforts aren’t entirely without merit. The whizbang digital version of [...]

Monday, June 8th, 2009