Microsoft to develop Cue Cat 3.0?
Every couple of years a different company announces that it will launch a new technology using bar codes to help market products. This year it’s Microsoft’s turn.
I agree that it’s pretty neat that you can store loads of information in a bar code. I just haven’t seen a good case for consumers. It would be a real win for Microsoft if people ran around stores scanning bar codes just to see all the clever marketing ploys. But in a consumer culture that’s getting increasingly adept at avoiding advertisements on all media, it seems extremely unlikely that people will seek it out.
Who knows, maybe they’ll get it right. Maybe they’ll give away something cool that makes it worth the effort. Or maybe they’ll sink a ton of money into another Cue Cat.
(Funny how Forbes doesn’t mention the failed product in their Microsoft story).
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