Recently a friend, who is an amazing print designer but new to online,  asked me how to make a large image appear in the body of an email. It was a request from a client of his, to send out as an ad to prospects. Email marketing has become so complicated that I felt I [...]

It’s just not exciting any more. Six years ago, sure. I was eating it up. But now I want to do video and social networking and widgets. Unfortunately, there’s no denying it. Email works. My colleague Arthur Cohen, director of audience development at RISI puts it this way, “I get about at least 50 emails [...]