Recently a friend, who is an amazing print designer but new to online,  asked me how to make a large image appear in the body of an email. It was a request from a client of his, to send out as an ad to prospects. Email marketing has become so complicated that I felt I [...]

I’m not much of a bandwagoneer, and I’m reluctant to give up even more of my life to the internet, so I’ve been aggressively avoiding social media sites for years. I know, it’s crazy considering my career choice, but I just figured I’d dive into it when work required it. Well, work required it.  Early [...]

Every couple of years a different company announces that it will launch a new technology using bar codes to help market products. This year it’s Microsoft’s turn. I agree that it’s pretty neat that you can store loads of  information in a bar code. I just haven’t seen a good case for consumers. It would [...]

Everyone knows that Google Adwords is a great marketing resource. It’s cheap, it’s effective and it’s targeted. But it ain’t easy. Search optimization with Google can feel like a Sisyphean punishment, but in the long run, once you’ve established best practices, you’re good for a while. Figuring out Adwords is even more challenging. Adwords are [...]

It’s just not exciting any more. Six years ago, sure. I was eating it up. But now I want to do video and social networking and widgets. Unfortunately, there’s no denying it. Email works. My colleague Arthur Cohen, director of audience development at RISI puts it this way, “I get about at least 50 emails [...]