Recently a friend, who is an amazing print designer but new to online,  asked me how to make a large image appear in the body of an email. It was a request from a client of his, to send out as an ad to prospects. Email marketing has become so complicated that I felt I [...]

I’m not much of a bandwagoneer, and I’m reluctant to give up even more of my life to the internet, so I’ve been aggressively avoiding social media sites for years. I know, it’s crazy considering my career choice, but I just figured I’d dive into it when work required it. Well, work required it.  Early [...]

This post is the business-side equivalent to “Growing audience through print and online collaboration.” Many publishing businesses are finally seeing the light when it comes to print and online sales. Maintaining separate  sales groups encourages internal competition (the bad kind), cannibalizes  profits and delivers poor results to clients. Having an integrated sales team, or at [...]

Everyone knows that Google Adwords is a great marketing resource. It’s cheap, it’s effective and it’s targeted. But it ain’t easy. Search optimization with Google can feel like a Sisyphean punishment, but in the long run, once you’ve established best practices, you’re good for a while. Figuring out Adwords is even more challenging. Adwords are [...]

Black liquor, for the uninitiated, is a byproduct in the creation of pulp from timber that will later be made into paper. This substance is captured used to power the mills that make the pulp. Because it is a byproduct of trees being torn to shreds, it is a 100% pure biofuel. (This is not [...]

It’s just not exciting any more. Six years ago, sure. I was eating it up. But now I want to do video and social networking and widgets. Unfortunately, there’s no denying it. Email works. My colleague Arthur Cohen, director of audience development at RISI puts it this way, “I get about at least 50 emails [...]

I don’t know about you, but I almost never log out of a web site. Sure, if it’s my bank or something else really sacred, but otherwise, I just navigate away or close the browser tab. Seriously, does anyone log out? Apparently a bunch of people who use my company’s subscription content site do. I [...]

This post is the editorial-side equivalent to “Growing revenue through print and online collaboration.” Exasperated publishers, who must continually lay off staff and reduce their book size, are grasping at  straws like micropayments for web site content and whizbang digital editions of print products. These efforts aren’t entirely without merit. The whizbang digital version of [...]